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In Clover is a strategic direct response marketing firm driving growth for DTC brands.
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Welcome to
Since 2000, we have worked with some of the most ambitious direct response marketing companies and iconic global brands applying equal parts entrepreneurial spirit and disciplined direct response marketing strategies to drive growth and measurable success. From new customer acquisition and CRM strategies to international expansion, we serve as your direct response business partner and management team at any stage of your business.
In addition to work our US focused work, In Clover is recognized and known for its long-term international business development work. Our global business unit, In Clover Global, curates our proprietary and 3rd party brands’ and secures profitable distribution and licensing deals across the globe. Our coveted network is comprised of leading direct response, omni-channel marketing companies covering 60+ countries worldwide. Our relationships span decades and each year our work helps generate millions in international revenue for distributors and brands owners alike.
Our engagement and experience spans across various consumer product verticals, celebrity owned businesses, iconic global brands, and fast track starts ups. In fact, as serial entrepreneurs, we’ve also built and scaled our own brands through the power of direct response marketing. Some resulting in successful 7-Figure exits.
In Clover’s co-Founder and CEO, Robin Behar has more than 25 years leading successful direct-to-consumer businesses and campaign launches across a wide variety of verticals both in the US and internationally.
As a savvy business builder, Robin is passionate about opening up “white space” opportunities. Her special combination of vision and grit has helped generate fast-track growth for new and existing brands. Robin is a driven, versatile business leader with a deep understanding of direct-to-consumer marketing both in the US and abroad.
Robin is particularly adept at driving business forward and creating consensus for businesses that involves celebrity founders, early-stage stakeholders and investors.
Situation:
After 10 years in the market, this mature utility product line was losing shelf space at retail due to size, price and low quality lookalikes.
Opportunity:
Identify under-served online demand to help reignite business.
Results:
Situation:
Develop DTC strategy and business plan for a full range of new bodycare products conceived and designed by a celebrity. Work with key stakeholders and celebrity to help launch business.
Opportunity:
Look to a digital-first strategy, targeting early adopters and celebrity core fan base, acquiring new customers and generating fast-track revenues at targeted KPIs.
Results:
Situation:
Approached by $2B national food delivery services faced with declining new customer growth.
Opportunity:
Consider a direct response television initiative to support brand refresh, build national awareness and efficiently acquire new “first time” customers into the sales funnel.
Results: