Welcome to
In Clover

We are data-first Direct-to-Consumer marketers who build and scale ROI-driven brands.

In Clover Idea

Expertise From Experience

As successful owners of our own direct-to-consumer brands, we know the importance of transparency and trusted  partners. We are DTC strategists and practitioners who integrate with your teams, working like “in-house”  executives, marketing and operations staff rather than a traditional agency.

Unlike many direct-to-consumer experts who mainly focus on your creative, media or marketing performance, we  go further and think EBITDA. Your capital and investment are hard earned, and whether you are investing in growth  and scale or proof-of-concept to secure investment, we work at a pace that works for you.

A Collaboration Shop

We work with start-ups and businesses relying on fast-track direct-to-consumer revenue and ROI growth. From early-stage  to new product launches to digital transformation, we work the entire growth curve.

Marketing Operations Planning
Strategic Growth Planning
Business & Brand Strategy Consulting
Strategic Digital Marketing Roadmaps
Performance Media
Analytics / Insights
Feasibility and Profit Analysis
Global Expansion Strategy
Marketing Operations Planning
Strategic Growth Planning
Business & Brand Strategy Consulting
Strategic Digital Marketing Roadmaps
Performance Media
Analytics / Insights
Feasibility and Profit Analysis
Global Expansion Strategy

We offer a flexible, collaboration approach and bring on “best in class” experts only in the areas of the business that need it. Starting with a deep dive and business assessment, we curate a team of our high caliber specialists to work on the business to a scale and level you can manage. Whether we’re bolstering your existing team with new strategies or bringing in experienced practitioners to execute, we offer a hands-on “collaboration approach” at any area of your growth curve from strategic planning to digital and social media strategies, offer development and marketing strategies to DTC feasibility studies.

We offer a flexible, collaboration approach and bring on “best in class” experts only in the areas of the business that need it. Starting with a deep dive and business assessment, we curate a team of our high caliber specialists to work on the business to a scale and level you can manage. Whether we’re bolstering your existing team with new strategies or bringing in experienced practitioners to execute, we offer a hands-on “collaboration approach” at any area of your growth curve from strategic planning to digital and social media strategies, offer development and marketing strategies to DTC feasibility studies.

Brands We’ve Helped

herbalife
ink
lionsgate
quigley-simpson
schwans
wb
wisp
aloecadabra
direct tv
emjoi

Build Your Digital Footprint on a Solid Foundation

Like building a house, the core tenet of successful DTC business is a solid digital foundation. Every online touch point is a virtual storefront  requiring 24/7 service, attention and optimal backend function that gets measured and ranked by powerful algorithms and customer reviews. If the  foundation isn’t there, the rest crumbles.

Our approach begins with deep-dive digital business audits, research and discovery. We follow this with strategic planning, execution and  analysis. A specialized team of direct-to-consumer experts works on core areas of the business.

In Clover leads with integrity and transparency. We are nimble and easily work with brands, agencies or other key stakeholders. We’re passionate  and driven to share in your business success, but not afraid to pivot when needed.

Marketplace & Ecommerce Strategy

Test and learn, optimize, growth planning

Digital Marketing Strategy

Offer development, positioning, key words, messaging, merchandising

Content Creation Strategy & Management

Digital, video, TV, print

Fulfillment & Marketing Operations

Pick/pack, shipping, customer support, systems integration

Performance Media Strategy & Management

Amazon and marketplaces, Google, Social, TV, Radio, Print, Email

Analytics & Insights

KPI and key performance data tracking, consumer insights and profitability analysis

Go Global

Going global can be daunting, and  having a trusted partner by your side to help navigate the world is often the difference between success and failure.
wisp1
"Robin and her team bring big agency experience and reach to a boutique atmosphere. Her experience as an entrepreneur made it easy to develop strategies to bring our brand to the world."
Eben Dobson
WISP Founder
“If I was starting a new company or needed direct marketing expertise, Robin Behar would be my first call. Wicked Smart. A passionate professional.”
Mike Clark
Strategic Advisor/Former VP of Fitness Quest Inc
quigley-simpson
"Robin Behar is an expert performance marketer who really understands the strategy and management of multi-channel media and marketing funnels - digital, TV, social, email, etc. She has a deep business growth skill set and can confidently identify white space opportunities for the development of incremental revenue streams."
Alissa Stakgold
President, Strategy & Creative Services

Executive Experience

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Robin Behar

Co-Founder & CEO

In Clover’s co-Founder and CEO, Robin Behar has more than 25 years leading successful direct-to-consumer  businesses and campaign launches across a wide variety of verticals both in the US and internationally.

As a savvy business builder, Robin is passionate about opening up “white space” opportunities. Her special  combination of vision and grit has helped generate fast-track growth for new and existing brands. Robin is a  driven, versatile business leader with a deep understanding of direct-to-consumer marketing both in the US and  abroad.

Robin is particularly adept at driving business forward and creating consensus for businesses that involves celebrity founders, early-stage stakeholders and investors.

Case Studies

Contact us for a free consultation

818-292-8154

robin@inclovermarketing.com