Welcome to

In Clover

In Clover is a strategic direct response marketing firm driving growth for DTC brands.

In Clover Idea

From start-ups to established brands, we formulate effective direct response strategies across the growth curve.

Since 2000, we have worked with some of the most ambitious direct response marketing companies and iconic global brands applying equal parts entrepreneurial spirit and disciplined direct response marketing strategies to drive growth and measurable success.  From new customer acquisition and CRM strategies to international expansion, we serve as your direct response business partner and management team at any stage of your business.

US and International Direct Response experts

In addition to work our US focused work, In Clover is recognized and known for its long-term international business development work.  Our global business unit, In Clover Global, curates our proprietary and 3rd party brands’ and secures profitable distribution and licensing deals across the globe. Our coveted network is comprised of leading direct response, omni-channel marketing companies covering 60+ countries worldwide. Our relationships span decades and each year our work helps generate millions in international revenue for distributors and brands owners alike.

Entrepreneurial spirit combined with 25 years of performance-based strategic marketing expertise

Our team has deep roots in direct response marketing and the “As Seen on TV” industry at large. We leverage that experience and lead with our entrepreneurial spirit, a flexible work culture and apply strong, disciplined measurable marketing strategy that drives growth. We can collaborate with your teams, existing vendors or leverage our vast network of direct response gurus and subject matter experts and manage execution. Our network is expansive and traverses all areas of direct response marketing.
  • Top rated direct response content/DRTV producers
  • IVR and Live Telemarketers
  • Performance based-media buyers
  • PR, social and digital media experts
  • Amazon/marketplace specialists
  • Logistics Providers and 3PLs
  • Payment processors
  • Conversion site developers
  • US Retail distribution companies

Our engagement and experience spans across various consumer product verticals, celebrity owned businesses, iconic global brands, and fast track starts ups. In fact, as serial entrepreneurs, we’ve also built and scaled our own brands through the power of direct response marketing. Some resulting in successful 7-Figure exits.

Some of the brands we’ve helped

direct tv
denise austin

Our Approach

Discovery & Planning
We deep dive into your business and category and run direct to consumer “market-fit” analysis, in order to create a tailored strategy that maximizes growth.
Holistic Data Driven Strategies
Our direct response marketing strategies are data driven and multi-channel. Starting with digital to marketplace to TV, we create campaign strategies that align with “market-fit” and create KPIs that align with your business goals.
Orchestrated Execution
We orchestrate and manage execution from creative, production and vendor set-up to support and tailor to your needs. Using data and analytics to drive actionable insights that drive growth.
Trusted Thought Partner
With over 25 years’ experience, In Clover serves as your trusted thought partner from business ideation to product development and financial planning and any areas that needs experience and guidance.

Go Global

Going global can be daunting, and  having a trusted partner by your side to help navigate the world is often the difference between success and failure.
"Robin and her team bring big agency experience and reach to a boutique atmosphere. Her experience as an entrepreneur made it easy to develop strategies to bring our brand to the world."
Eben Dobson
WISP Founder
“If I was starting a new company or needed direct marketing expertise, Robin Behar would be my first call. Wicked Smart. A passionate professional.”
Mike Clark
Strategic Advisor/Former VP of Fitness Quest Inc
"Robin Behar is an expert performance marketer who really understands the strategy and management of multi-channel media and marketing funnels - digital, TV, social, email, etc. She has a deep business growth skill set and can confidently identify white space opportunities for the development of incremental revenue streams."
Alissa Stakgold
President, Strategy & Creative Services
"In Clover Marketing have been a valued partner for Global Shop Direct for years and are one of the most professional organizations we work with. They understand what it takes to create a successful DRTV product and their track record in bringing market leading products to us speaks for itself. Their dedicated team are extremely resources and have great attention to detail, understanding that speed to market is critical in this highly competitive industry."
Greg Thomas
Product Director, Global Shop Direct (AU)
"Having worked with Robin Behar, marketing products globally for the past fifteen years, we can say with one hundred percent conviction, that Robin is the key to profits, success and worry-free product campaigns, that stand the test of time. In the ever-changing, diverse landscape that is worldwide business, Robin is a next level problem solver. She brings a caring, experienced based understanding of what it takes to translate a product with success in the US into Global Phenomena’s. It is very rare to find a person who exhibits the kind of energy, patience and perseverance to speak to a worldwide audience and be respected like Robin is around the world."
John E. Miller
Founder/Creative Director, Hutton Miller. LLC.

Robin Behar
Co-Founder & CEO

In Clover’s co-Founder and CEO, Robin Behar has more than 25 years leading successful direct-to-consumer  businesses and campaign launches across a wide variety of verticals both in the US and internationally.

As a savvy business builder, Robin is passionate about opening up “white space” opportunities. Her special  combination of vision and grit has helped generate fast-track growth for new and existing brands. Robin is a  driven, versatile business leader with a deep understanding of direct-to-consumer marketing both in the US and  abroad.

Robin is particularly adept at driving business forward and creating consensus for businesses that involves celebrity founders, early-stage stakeholders and investors.

Case Studies


After 10 years in the market, this mature utility product line was losing shelf space at retail due to size, price and low quality lookalikes.


Identify under-served online demand to help reignite business.


  • Used seller-controlled Amazon marketplace for complete digital brand transformation
  • Developed a customer-first business strategy supported by high quality product experience
  • Increased and sustained higher MSRP
  • Grew business to $2M in less than 18 months
  • Increased sales by 300% from year 2 to 3
  • Positioned as top-ranked online category leader in leading marketplaces with tens of thousands of reviews and a full suite of functional and adjustable tables


Develop DTC strategy and business plan for a full range of new bodycare products conceived and designed by a celebrity. Work with key stakeholders and celebrity to help launch business.


Look to a digital-first strategy, targeting early adopters and celebrity core fan base, acquiring new customers and generating fast-track revenues at targeted KPIs.


  • Progressed from launch to over $1M in less than 9 months by leading DTC performance media and marketing efforts
  • Helped set up marketing operations to support robust DTC channel
  • Continued to serve as lead DTC strategist after launch and worked with executive staff to develop 5-year growth plan for key stakeholder and investors


Approached by $2B national food delivery services faced with declining new customer growth.


Consider a direct response television initiative to support brand refresh, build national awareness and efficiently acquire new “first time” customers into the sales funnel.


  • Complete brand and customer immersion experience, followed by a robust business case for a direct response television initiative
  • Business Case included DRTV marketing strategy, creative concepting and full financial analysis to increase customer acquisition efforts by 50% with improved lifetime value proposition

Contact us for a free consultation